Apple Reportedly among Companies Looking to Buy Twitter

Apple Reportedly among Companies Looking to Buy Twitter

Twitter is in the news lately, for a variety of reasons. First, it live streamed the Buffalo Bills' game (loss... sadly) in a deal with the NFL. Second, as with any live event, there was a lot of activity around #DebateNight. And third, it isn't doing so well, financially, and appears to be entertaining a buyout. A number of reported suitors have emerged, including Google, Microsoft, Verizon, Disney, and even Apple. All of those firms certainly have enough cash on hand to make such a deal.

Related: Apple vs FBI: Steve Jobs on Privacy; Twitter Stands with Apple

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Those last two firms have an interesting relationship. During his exile from Apple, Steve Jobs turned Pixar into such a powerhouse that Disney essentially had no choice but to purchase it. That makes his widow, Laurene Powell Jobs, the largest shareholder of Disney stock. If Apple also wants to buy Twitter, she might put the kibosh on a bidding war, to save Disney or Apple from overpaying. Or maybe they could orchestrate a joint ownership.

It would be an interesting acquisition for either firm. As video starts to dominate social media, whether it's Snapchat, Facebook, Instagram or YouTube, a content provider like Disney would love to own such a channel. Simultaneously, Apple is trying to be more than a consumer electronics provider, and Apple TV is expected to have Apple-produced content as well. Since Apple controls the world's most popular camera, owning the distribution network would be the next logical step. Assuming Disney or Google don't get there first!

 

Top image: StudioMonkey / Shutterstock.com

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Todd Bernhard is a bestselling (6+ million downloads) award-winning (AARP, About.com, BestAppEver.com, Digital Hollywood, and Verizon) developer and founder of NoTie.NET, an app developer specializing in Talking Ringtone apps including AutoRingtone. And his profile photo is of the last known sighting of Mr. Bernhard wearing a tie, circa 2007!

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