How to Limit Ad Tracking in Apple Apps on iPhone

* This post is part of iPhone Life's Tip of the Day newsletter. . *

Do you find it totally creepy when an ad pops up on your iPhone for just exactly the sort of thing you’d like to purchase? Does it seem like your phone has just a little too much inside information about your preferences, and you’d like to establish some boundaries between yourself and the wide world of capitalism? If so, it’s time for you to learn how to limit ad tracking in Apple Apps on your iPhone.

Related: Tim Cook Talks customer Privacy With NPR

Master your iPhone in one minute a day:

Sign up to iPhone Life's Tip of the Day Newsletter and we'll send you a tip each day to save time and get the most out of your iPhone or iPad.

Master your iPhone in one minute a day:

Sign up to iPhone Life's Tip of the Day Newsletter and we'll send you a tip each day to save time and get the most out of your iPhone or iPad.

How to Limit Ad Tracking in Apple Apps on iPhone

  • Go to Settings and click on Privacy.

  • Down at the very bottom of the Privacy page you’ll find Advertising; click it.

How to Limit Ad Tracking in Apple Apps on iPhone How to Limit Ad Tracking in Apple Apps on iPhone

  • Toggle the Limit Ad Tracking switch.

How to Limit Ad Tracking in Apple Apps on iPhone

Now that ad tracking is turned off, advertisers can no longer send you targeted ads. Even with this step taken, though, iAds will still receive data about your consumer preferences and device activity.  If you’d like to take even more steps to safeguard your privacy, click here.  

 

Top Image Credit: guteksk7 / Shutterstock.com

Master your iPhone in one minute a day: Sign up here to get our FREE Tip of the Day delivered right to your inbox.
Leanne Hays's picture

Leanne Hays is an SEO Content Strategist and Feature Writer at iPhone Life, and has written hundreds of in-depth how-to and troubleshooting articles. She's a former Associate Editor for iPhone Life magazine, and has written for the Iowa Source, as well as web content for education marketing. Leanne has an associate's degree in education, with a focus on curriculum development, as well as a bachelor's degree in science. She has over nine years of experience with SEO, social media management, and web development and writing. Despite years of web work, Leanne is by no means an early adapter; she's only owned a smartphone for five years, which makes her highly sympathetic to the learning curve of new iPhone owners. She enjoys making reader's lives easier and putting her education experience to work by walking them through the most practical ways to use Apple devices, step-by-step.

In off-work hours, Leanne is a mother of two, homesteader, audiobook fanatic, musician, and learning enthusiast.