Vine Might Get a Second Chance at Life

Vine Might Get a Second Chance at Life

Twitter surprised users of Vine, its six-second video streaming service, and really upset some Vine "stars" on October 27 when the company announced it would be canceling the service. With increased competition from Instagram, SnapChat, and even Facebook in the field of video, often with superior offerings, Twitter had to make some hard choices. It was already looking for a buyer for the Twitter company, and it turns out that Vine is costing Twitter $10 million per month. It's hard to get a suitor interested when you have that kind of baggage.

Vine

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There was a bit of a backlash when Twitter made the announcement, again primarily from those that make a living off of it. The stars even offered a plan for Twitter that would bring some exclusive videos to the platform, but Twitter apparently determined it wasn't going to offset the $120 million per year run-rate. Now it looks like that announcement brought some interested parties out of the woodwork. It seems that the going price for Vine may be the same as one month of its operating expenses. But depending who buys Vine, the purchaser might have some economies of scale, if they already have video streaming capability. One likely outcome is that classic Vine videos will be archived and still accessible. Otherwise, the site that offered videos that last only for six seconds will itself only have lasted about three years.

Vine

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Todd Bernhard's picture

Todd Bernhard is a bestselling (6+ million downloads) award-winning (AARP, About.com, BestAppEver.com, Digital Hollywood, and Verizon) developer and founder of NoTie.NET, an app developer specializing in Talking Ringtone apps including AutoRingtone. And his profile photo is of the last known sighting of Mr. Bernhard wearing a tie, circa 2007!

An iPhone is almost always attached to his hip or in his pocket, but over the years, Mr. Bernhard has owned an Apple Newton, a Motorola Marco, an HP 95LX, a Compaq iPaq, a Palm Treo, and a Nokia e62. In addition to writing for iPhone Life, Mr. Bernhard has written for its sister publications, PocketPC Magazine and The HP Palmtop Paper.